Yes, blackspot is a brand (although they call themselves an 'antibrand' in a Luke Skywalker vs. the Evil Empire sort of way).

The difference is it's a wholly *ethical* brand. It is only just getting started which is why it only has two types of shoe so far. It is made to *resemble* the merchandise of other brands because that is what appeals to people, but it's showing that it is possible to produce exactly the same things *ethically*, and as this is simple to do, then why don't more corporations do it?

And yes, it is *more* expensive, because the price of cheap clothes is exploitation. However, it is not as expensive as I was expecting, and the extra cost is affordable for most people.

I still think Blackspot are fighting for a worthy cause. If you're *for* corporate injustice and exploitation, then why are you on YouthNoise in the first place?

-Pen

How exactly are they going to take on Nike with 2 types of shoes, one of which looks like something I could buy at Wal-Mart for $5 and the other which looks like an old army boot?

$57.50?! I got my generic Utility fake skateboarder shoes for $20 at Target. Were they made in a sweatshop? Probably, which is why they're so much cheaper. I don't buy Nike anyways. I stick with New Balance when I buy brand-name.

Expensive. Sounds capitalistic.

They've created a brand to combat a brand... Anyone else see the irony??